Provide our services
We use data to provide our services, like processing the terms you search for in order to return results.
Maintain & improve our services
Data helps us maintain and improve our services. For example, we can track outages. And understanding which search terms are most frequently misspelled helps us improve spell-check features used across our services.
Develop new services
Data helps us develop new services. For example, understanding how people organized their photos in Google’s first photos app, Picasa, helped us design and launch Google Photos.
Provide personalized services, including content and ads
We use data to provide personalized content, for example, recommendations for videos you may like. Depending on your settings and how old you are, we may show you personalized ads based on your interests.
We also use data to measure performance and understand how our services are used
Communicate with you
We might use your email address to send you a notification if we detect suspicious activity
Protect Google, our users, and the public
We use data to keep people safer online, like detecting and preventing fraud